- You don’t need to tweet to get value from it. Admit it; most of us don’t live rock star lives that need to be shared with the world. The things we do want to share with our friends, we share on FaceBook. But businesses, brands and news organizations are using Twitter. With message limits at 140 characters, you can follow your favorite news sources and get the headlines. If the headline catches your eye, click the link and read the article. Most news services give you their digital news FREE.
- #Hashtags Hashtags, number sign, pound sign, whatever you call it, they are extremely useful. With millions of active users across the world, you can’t possibly follow everyone. You can, however, follow the topics that are of value to you. People around the world are using hashtags to connect with likeminded people to learn about from revolutions to Dancing with the Stars. Next time you’re watching TV, pay attention to see if the show promotes a hashtag. #ukraine #njspring #BigBangTheory
- Customer Service Businesses are on Twitter and they are listening to their followers. If you have a problem with a product or a service, send a tweet to the company. If the business cares, I guarantee they will respond within a few hours. And if they don’t respond, do you really want to do business with someone who doesn’t care about your problem?
- Advanced Search This is something everyday people should be using because of how it lets you refine your Twitter search. Search via a geographic area, words, phrases, hashtag and more. This is a fantastic tool that gets a little buried among Twitter's other features but if you want to get the most out of Twitter I recommend you check it our.
What is Twitter? This is the most frequent question I hear when speaking with everyday people. It is usually followed up with the question, “Why should I care about it?” Fair question. Until now, I’ve been looking at Twitter from a business standpoint, as it is a great tool for businesses to connect with their clients and to tell their story. Frankly, if you’re not keeping me entertained or informed, I’m probably not following you with my personal Twitter account. In fact only 10% of what I follow on Twitter is not a brand or celebrity. I began to think about the question, “Why should I care about Twitter?” Fact of the matter is, unless you’re in high school or college, you probably don’t really care about it. But you should. As I began to research the topic of Twitter for everyday people, I could not find much. There are many articles available about the facts of Twitter...it’s a social network where you post messages 140 characters long, this is how you post etc. Twitter is a fantastic tool for everyday people and they don’t even know it! So I decided to tell it plain and simple why everyday people should be using Twitter.