For small businesses and community-centered organizations, the world is changing faster than most of can keep up. It is moving at a speed that can be very intimidating and frightening to many. As with anything that scares us, many people find their comfort zone and refuse to change or move from it. But we must continue to change and evolve with the world around us because we can’t stop change, especially in business. We can, however, manage the change. Convincing people to change the way they think is difficult and it takes time. Especially when things seem like they are proceeding somewhat well. The first step is trying to see beyond what is in front of us to what is over the horizon. If you don’t believe in the change, no one else will. My experience with altering work culture began simply with talking to my co-workers about blogging/inbound marketing. Not only the marketing co-workers, the co-workers who run the programs, the ones with the frontline knowledge and experience. Learning what they knew about the horizon and understanding how far and how fast they were ready to travel to it. I had the idea of change in their heads long before I went ahead full bore to implement change. This was the biggest key on the step toward my success. People had bought in to the idea of change so when changes to our culture happened they embraced it. Maybe not whole-heartedly at first, but they went along with it with mostly passive resistance. (I’ll talk about overcoming this in another post) For me, changing the culture at work really began in earnest about 9 nine months ago. 3 months I spent reading everything I could find about blogging, inbound marketing and formulating a plan in my mind about how I could implement things. The next 3 months were spent testing my ideas in the open and speaking to co-workers. (I have a lot of freedom at work to try new things.) The last three months we have been actively blogging about our center and our social media presence has continued steady growth. Both of which have increased website traffic, raised our membership retention to 85% and our new memberships have increased by 7%. It’s important to realize with any shift in work culture things take time and hard work, but it can and must be done, especially within community-centered organizations. If we want to continue to remain relevant, we can’t rely on past performance.